How Michelle Hocking started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The target audience is 4-12year old boys and girls.
The aim of our program is to educate children in a fun way about animals, farming and agriculture in Australia. The Agsplorer will complete a trail at the Royal Adelaide Show taking in all of the animals along the way.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We require a mascot. The mascot is a hat. The hat needs to be representative of the iconic Australian Akubra style Cattleman hat with a pinch crown.
This mascot has the potential to be animated and would be used on print media such as booklets right through to street banners. The mascot could also be developed into a plush type toy. Aggy is the name of the mascot. Aggy is gender neutral and must appeal to both girls and boys. Aggy shares agricultural information and looks at farm life. Therefore Aggy must have eyes and a mouth. Aggy spends life outside on a farm and has a slightly weathered appearance. Aggy also wears workmanlike sunglasses. Aggy should be coloured, but also have the potential to be a line drawing so children could colour-in the hat. Aggy wants children to become #Agsplorers and is the mascot for the #Agsplorers program.