We’re a handheld, half-moon pie producer in Alabama looking for a new logo. Our brand personality is funky, 1950s, space, science fiction, humorous.
This logo will be used on our website, marketing materials and on our product boxes (which will be sitting on display tables in the bakery section of major markets and groceries).
Right now we just need a logo, but we’ll need a lot more artwork in the future. Specifically, we’d love to work with someone who can create custom artwork for the pie boxes for each flavor (chocolate, coconut, blackberry, peach, apple).
A little background —
Dreamy Pies is a family-owned business that’s been operating for over 10 years. We make the pies with real butter, fresh fruit and absolutely no junk (like high fructose corn syrup, preservatives, natural/artificial flavoring and coloring).
We’ve been operating under another name but we’re rebranding for a good reason: we have several big grocery chains that want to sell our pies in their bakery section. So we’d like to work with someone who has experience with packaging design.
Themes: We like 1950s era sci-fi artwork. We also like 1950s neon signs and some diner artwork. Our look is campy, playful, a little gritty, and definitely reminiscent of old sci-fi book covers and movie posters. We also like weird collages (typical of the 1950s). Kinda like 1950s Vegas mixed with Pizza Planet and comic books.
We do not like pinup artwork. We do not like the pastel colors often used in the 1950s.
We prefer darker, smokier colors (especially deep purples), along with brighter, richer hues.
This is a font we like: https://www.myfonts.com/fonts/fontd…m-sparkly/
We’ve created a Pinterest board with some sketches we’ve drawn and other images for inspiration: https://www.pinterest.com/whitneynl…y/dp-logo/
And THIS BOARD has a lot more inspiration we've saved: https://www.pinterest.com/whitneynl…ried-pies/
WHAT WE DON'T LIKE: Pinup artwork, pastel colors, ribbons, homemade (made-from-scratch) looking designs, generic labels that you often see in the frozen food aisle, overtly feminine fonts and design, designs that make the viewer think "oh this is a healthy, organic treat."
We want something that stands out. Something that's totally different than the boxes around our product. Something fun, that makes you stop and look.