Completed contest

Create a fresh & dynamic logo for the"Fit Kit" fitness product

Poul Nielsen needed a new logo design and created a contest on 99designs.

A winner was selected from 81 designs submitted by 18 freelance designers.

81
entries
18
designers
1
winner

One of the designers who made it happen

Winner - white8
White8 understood my needs and the brief from the very beginning and produced a logo that embodied everything I needed, wanted, and more! White8 did not hesitate to provide many variations of the design to ensure all options were covered. The designs were professional and had a personal touch, which suited my business needs perfectly. Very co-operative, efficient and more than willing to make tweaks in order to perfect the designs. A highly talented designer who comes highly recommended! I will be working with White8 again in the future.
- Anonymous

How Poul Nielsen started their logo design journey

Company name

The Fit Kit

Overview

I'm Poul Nielsen - and I am the owner of a small on-site/ in-home Personal training company in Toronto, Canada. I created the "Fit Kit". It is a collection of light weight, portable and inexpensive exercise equipment that can be used practically anywhere you have a 6'x6' space.

You can read more about it on my website http://www.nielsenfitness.com/the-fit-kit Components include: Yoga mat, skipping rope, 18" foam roller,
resistance band, Swiss ball, Bosu ball, and two weighted tone balls - though this may change in the future.

The beauty of the Fit Kit is it is great for those without a lot of space. It can be used at the office, at home or taken with you to the park, and anywhere else that you can think of!

Currently we offer the product to our existing clients, and in the near future I plan to have the product screened with your new logo design.
I want to the "Fit Kit" to appeal to the greatest quantity of people possible. With that said, I'd like to have an original, exciting, and dynamic visual identity for this product.

The visual identity that you create will be used on the kit itself and on the web and promotional materials.

Unlike bulky and expensive equipment, the Fit Kit's competitive angle is its portability, afford-ability, and multiple use/exercise possibilities.

Thanks in advance for your submissions :).

Tell us a bit about who you are and the people you reach

We are targeting those that love home/portable exercise equipment and are open to the possibilities of variety in their workouts.

Those who don't need to travel to a gym, and deal with big bulky + dangerous exercise equipment.

Those who want to have freedom to choose where and when they exercise

Women - especially those who want to lose weight
Office workers - especially if they use a Fit Kit at the office
Boomers/older adults - especially if they use the Fit Kit at the cottage

Requirements

We are looking for a simple, clean, exciting and fun logo featuring the "Fit Kit" name.

The logo should/could evoke the notion of movement, portability and quality.
In a vector based design.
The following colours may be used, but are not a requirements.
green
orange
yellow
navy blue

Attached you will see the logos for my two companies which will be promoting and using the Fit Kit. Feel free to be inspired by them, and create your own original work.

Do not use pink, shadows, no use of barbells or other trendy and cliche fitness icons.

Custom package

$210

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