Create a fresh bluebird logo for a natural, hemp-centered nutritional supplement company

Bluebird Botanicals

Bluebird is a 3-year-old, fast-growing company that specializes in the sale of non-psychoactive hemp extracts as nutritional supplements. Our small team of employees are all passionate about what we do here and every day we show up with care and compassion for our customers - I know lots of people say that, but it's woven into our DNA.

Our target audiences are baby-boomers with health conditions and caretakers of all ages looking for alternative health solutions.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Greens: Growth, harmony and success.
Aquas: Empathy, compassion, clarity and precision.

See the attached logos and 1 page brand strategy sheet for some more guidelines/inspiration.

The Bluebird logo has become synonymous in the industry with quality and care. Thus, we still want a bluebird in the logo, but one that has a fresher look and better incorporates our brand strategy. We'd like the bird to be facing to the right still and, please, don't feel constrained by the "blocky" color sectioning or gradients. We're looking for fresh ideas.

Even though we're a hemp company, no hemp leaves in the logo, please.