FINAL UPDATE - Hi everyone - I've really been struggling with this process - partly because I needed more clarity as to what I'd like the logo to represent. I've decided that I want the symbol of the logo to be a circular bird's nest - to represent the feeling of safety, and home.
(Everything else is fine - fonts, etc....this update is just about the 'symbol' or icon of the logo)
I'll attach some images I found online of bird nest logo ideas to spark some creativity. I want it to be circular with the option of 3 eggs within the nest (one with eggs, one without to see what I like better).
In terms of typeface/font we'd like the letters to all be lower case and rounded. 'the health loft' should be the main focus with 'by dr. stephanie' underneath it in a smaller font. For reference you can look at our current logo at http://www.thehealthloft.ca -- We would also like to incorporate an icon/symbol to represent the company, the tribe (clients), how we want our clients to feel, and mission.
We want our clients to feel like this is HOME (keyword). We want them to feel like this is a SAFE SPACE. We want them to feel welcomed. We want them to feel CARED for, and that we CARE more than anyone else. We treat them like FAMILY. We help them become the BEST versions of themselves. We help them live the BEST LIFE EVER. One of our taglines is 'Dr. Stephanie Loves You'. We want them to feel LOVED. We want them to feel ALIGNED with their HEARTS, their purpose, their bigger futures - as well as physically aligned, emotionally, spiritually. We want them to LEVEL UP. (All the capitalized words are most important for this process).
We'd like the symbol or logo in general to create the impression of home, family, love, alignment, leveling up, care, safety. (We like the 'nest' logo in the sample logos during this process because a nest symbolizes some of these qualities - not that we want a 'nest' in our logo, just as an example of what we're looking for)
- I do not want a literal image of a house or a heart or a cross or a spine – we want an illustration or line art that evokes the feelings of caring, nurturing, home, and family
- We like the fonts in #14, 36, 41,43, 51, 58 – lower case, rounded with curves
- In terms of colour – I like the blue from #51, the cyan from #43, all the colours from #41, the font colour from #27, the blue from #23, the blue from #17, the blue from #14