Brand identity brief
To improve the state of the nation’s financial health.
With income down and debt on the rise, Monetee is on a mission to change the lives of working people for the better. We need a brand that could reframe the conversation about financial wellbeing and its connection to mental health. A brand that could confidently and credibly communicate their range of salary-linked benefits. A brand that could engage employers and employees alike.
Put simply we allow Monetee allows you to withdraw a good chunk of your monthly wage early if you need it, in return for a flat fee that’s among the cheapest available on the market.
In practice, this means that if your washing machine suddenly breaks and you need to replace it ASAP, you don’t need to take out a loan that could potentially cost you a fortune in interest. And since it isn’t a loan, you’re not technically going into debt and it doesn’t impact your credit score; your credit report isn’t even checked. This service makes employees more productive because it improves their financial wellbeing at work.
Money shouldn’t be a cause of worry, sleepless nights, or a distraction at work. But for so many it is. We want money to do good for more people. We want it to build self-esteem and enable possibility. So our strategy is for a fintech brand that could use financial wellbeing to free people up for a more hopeful and sustainable future. And to ensure their social purpose came to life across every element of the Monetee organisation: in the culture, their communications, and the product itself.