KHUSH is the brand name of an up and coming line of paleo desserts in Asia - desserts that can be enjoyed by all people.
KHUSH redefines one's relationship with desserts. Most people tend to have a love-hate relationship with traditional desserts which are high in sugar. They love to eat them but hate them because of the associated guilt after the treat.
With KHUSH, people can indulge their sweet tooth and not have the "after the treat" guilt as KHUSH are refined sugar free. KHUSH are made using natural sweetners and nutritionally dense nut flour. They not only satisfy the sweet tooth but nutritious as well.
Also, as KHUSH sweet treats are gluten free, dairy free, and grain free, people who react to gluten or dairy can enjoy them too and don't have to miss out their favourite desserts.
Hence, KHUSH are desserts for all people.
The Paleo diet is gaining popularity in Asia in recent years, particularly among the fitness conscious communities and these will be KHUSH initial primary target. The target in the long term will be desserts lovers in general.