Design and Colours
A natural colour scheme that consists of colours that would be found in vegetables and nature is a key element of what we see the colour scheme to include. We are also looking for an engaging colour scheme and like the look of golden yellows, oranges, mustards & strong browns.
The attached photos are for two different reasons. The first consists of photos of fermented food or food in the process of being fermented. The second consists of the kind of colours that we like and would hope would help to influence the design of logos and colour schemes.
Cabbage, carrots and beetroots, in all their colours, are common vegetables in fermented vegetables. Gillian often uses ginger, apples, berries and an assortment of spices and herbs in fermented vegetables and drinks. There is so much variety for both the fruits and vegetables in Australia but if pushed she’d select a golden beetroot as an iconic vegetable as part of the logo.
We have submitted the previous logo of Garden Village Permaculture as a logo style and design we like. From this logo Gillian likes the shaded style of writing or font that was created. She likes the tactile feeling, she doesn’t like the ‘conventional’ pumpkin and vegetable colours. She doesn’t necessarily like the images around the words either.
We have also submitted some design concepts put together by a designer that we like, hopefully these will be a good starting point for you.
We would like the logo to be able to have a bold black and white version as well as a coloured version. The purpose of the black and white version would be to be used as a ‘stamp’ that could be placed on aprons, labels and other various package items.
We would like the logo image format to also be in a transparent PNG and to come in different sizes from 100px to 600px.
We would require a font type that is inline with the brand but one that is also easily accessible and doesn’t require a confusing installation process or that wouldn’t be available under short notice; it needs to be easily accessible.
Below is a list of words that we came up with during the brainstorming process for the organisation hopefully these words will help to define the type of brand we are after.
• Garden Village
• Hand made
• Small scale