gillian W got their new logo design by running a design contest:
Create a down to earth logo for Cultured Artisans - a new fermenting foods education organisation.
Check out gillian W's Logo design contest…
Cultured Artisans is a new organisation started with the purpose of motivating people to learn fermenting and empowering them to be able ferment at home. The name is a play on words. Cultured is designed to have a double meaning in terms of cultured food but also the culture of communities. Artisan is taken to mean a person who is skilled in a particular trade especially a skilled trade that involves making things by hand on a local scale. Hence the name Cultured Artisans is to represent the various fermenting processes on different levels. Our target market is 25-44 year old women. The women are likely to be interested in integrated health, exercise, nutrition, real/whole food, as well as giving birth to and raising healthy young children. Interested men are likely come at it from a food or integrated health perspective based on their career interests.
Logo types to explore
Design and Colours A natural colour scheme that consists of colours that would be found in vegetables and nature is a key element of what we see the colour scheme to include. We are also looking for an engaging colour scheme and like the look of golden yellows, oranges, mustards & strong browns. The attached photos are for two different reasons. The first consists of photos of fermented food or food in the process of being fermented. The second consists of the kind of colours that we like and would hope would help to influence the design of logos and colour schemes. Cabbage, carrots and beetroots, in all their colours, are common vegetables in fermented vegetables. Gillian often uses ginger, apples, berries and an assortment of spices and herbs in fermented vegetables and drinks. There is so much variety for both the fruits and vegetables in Australia but if pushed she’d select a golden beetroot as an iconic vegetable as part of the logo. Previous Logo We have submitted the previous logo of Garden Village Permaculture as a logo style and design we like. From this logo Gillian likes the shaded style of writing or font that was created. She likes the tactile feeling, she doesn’t like the ‘conventional’ pumpkin and vegetable colours. She doesn’t necessarily like the images around the words either. We have also submitted some design concepts put together by a designer that we like, hopefully these will be a good starting point for you. Logo Requirements We would like the logo to be able to have a bold black and white version as well as a coloured version. The purpose of the black and white version would be to be used as a ‘stamp’ that could be placed on aprons, labels and other various package items. We would like the logo image format to also be in a transparent PNG and to come in different sizes from 100px to 600px. Font Type We would require a font type that is inline with the brand but one that is also easily accessible and doesn’t require a confusing installation process or that wouldn’t be available under short notice; it needs to be easily accessible. Word List Below is a list of words that we came up with during the brainstorming process for the organisation hopefully these words will help to define the type of brand we are after. • Real • Slow • Appreciation • Adventure • Boutique • Garden Village • Whole/wholeness • Craft • Beautiful • Love • Hand made • Local • Seasonal • Gourmet • Pattern • Wisdom • Time • Organic • Small scale • Colour • Freedom • Balance • Natural • Community • Empower • Pantry • Treasure • Skilled • Traditional/Artismal
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
gillian W collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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