Logo for new commercial business. This designer did a good job at capturing the tone of what communicated in a new and fresh design.
How lindsaydw started their logo design journey
Who are you known as?
What’s your company slogan?
No, but happy for one to be incorporated.
Tell us a bit about who you are and the people you reach
We were originally part of the Akambo Financial Group http://www.akambofg.com
We bought some clients from them to service and they owned part of our business Annex Wealth Pty Ltd ATF Annex Wealth Trust. However we have now bought them out 100% and we are just licensed through them. So you will not see us on their website at all. We are a separate business just licensed through them. That is where the original term Annex came from - we are an attachment to their business, a compliment, an extension.
So we want to keep this name for ease but we need a logo which will be the start of our brand to go with it.
Please refer to attached document we had prepared by a marketing company which captures who we are, our values, our competitors, etc.
We are after a look that is a clean, simple graphic yet has a strong impact. We would be happy to also use the 'A,W' letters in addition to the logo in any combination as a simple graphic stand alone symbol to further enhance brand recognition.
What industry do you think your business is most related to?