Stadt.Wein.Gut IMI got their new logo design by running a design contest:
Create a new and different Logo for an Urban Winery!
Check out Stadt.Wein.Gut IMI's Logo design contest…
Food & Drink
“Stadt.Wein.Gut.IMI” (City Winery IMI) will be the FIRST urban winery in Köln as well as in Germany. The business encompasses an interesting approach of bringing in wine grapes from our own vineyards as well as unique producers based out of multiple wine regions of Germany to the city of Köln (Cologne), Germany. The grapes are then processed right here in Köln. The City Winery is an idea that is rare and unique and captures an ever growing movement of bringing cities and its people closer to nature. Cities are evolving; their inhabitants are looking for an experience that goes beyond just another table and some beverages to sip. Today’s urban dwellers are shifting away from the “regular” in search of more meaningful and raw experiences. They are looking for an experience to awaken their senses, peak their interests, and reconnect them to life beyond the daily grind. Stadt.Wein.Gut. IMI connects its customers to the winemaking process, to the origin of the grapes, the soil, and the viticulture. There is also an immediate connection to the product and a sense of pride for the local consumer seeing their city’s label on the bottle. They can talk to the winemaker, tour the facility, hear about the soils and regions the grapes came from, take part in tastings, crush pad events, and find out as much or as little as they like about the wines they are drinking. Our wines will be served at a bar set in the midst of our barrels and winemaking equipment allowing our customers to get as close to the romance and atmosphere of winemaking. Our target audience encompasses all genders from 25-60 years plus, and will range from curious to dedicated and passionate wine drinkers. Our concept is considered to be new and avant-garde in Germany, since we are the first to do this concept here. We are also excited to be promoting organically grown grapes.
Other color requirements
No. But we are open to colors. Maybe a combination of an urban and nature colour.
We have attached a few designs ourselves that we are not completely happy with, which has led us to seek your creative minds. We have also attached some logos that we like a lot to give a frame of reference. It is ok to attempt a spin-off of these, but we are happy with concepts that are new too. We are looking for a logo that will also work on a wine label (VERY IMPORTANT). Our name Stadt.Wein.Gut translated word for word means City.Wine.Good(like product). IMI has two meanings. First it is the nickname of our winemakers dad, who was a German winemaker who also became a winemaking pioneer in Virginia/USA. Second it is dialect for the local slang in Cologne for “IMIgrant”, An Imi is a person not native to the city now living there. Since we are all not originally from Köln (Cologne) and and wine production is also something new in the city it made sense. Lastly do not use any clip art and that includes changing clip art, this will not be accepted. If you use colours, please make sure that it also works good in black and white. The logo will be used for letters, business cards, flyers, wine labels, facebook, website and on an urban location (industry hall).
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Stadt.Wein.Gut IMI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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