How my_nameisandy started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
It's is a cold press organic juice company. The target audience is anyone who wants to live a healthier lifestyle through drinking fresh juices. Incendia mean fire in Latin. The idea is that unhealthy people can burn their old habits and rise from the fire as a new person by fueling their life with healthy juices. We want to target men, specifically people who are athletes or want to be athletes. We want the icon to be sleek, simple, and associated with chasing human performance.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo will go on our juice bottles. Also the idea of Incendia (into the fire in Latin) is similar to the analogy of a phoenix rising from the ashes. We want anyone who wants to change their health for the better to know they can be brand new through using nutritionally dense greens to fuel their new life.