Docker got their new logo design by running a design contest:
Create cool open-source project logo.
Check out Docker's Logo design contest…
PROJECT IN BRIEF Docker is an open-source engine that allows any application or service to be deployed as a lightweight, portable, self-sufficient container. LONGER DESCRIPTION Standardized shipping containers have revolutionized transportation. Any cargo--from soy beans to sports cars--can be packaged in the same basic container and move around the world, without modification or unpacking, as the container moves from rail to road to the open sea. We set out to do the same thing for code. Docker is an open-source engine that allows any application or service to be deployed as a lightweight, portable, self-sufficient container. Docker containers can encapsulate any payload, and will run consistently on and between any server with a modern Linux kernel. The same container that a developer builds and tests on a laptop will run at scale, in production, on VMs, bare-metal servers, OpenStack clusters, public instances, or combinations thereof.
Logo types to explore
ANALOGIES/ THOUGHTS -shipping containers: self contained, easily move anywhere in the world, between ships, trains, rail. -Can show containers on their own, containers moving between modes of transport, or containers holding a wide variety of materials -gantry cranes: the things that move modern containers (and kind of look like animals) -Russian Nesting Dolls (matryuskas): containers inside of containers -tessellations: simple images that interact consistently to form something interesting -dockworkers -a gantry crane altered to look like an animal see http://vimeo.com/80543 -interlocking toys (e.g. quercetti octopi) -honeycombs -waterbears (tardigrade)—small, tough, self contained, can work/survive in almost any environment AESTHETICS: Should fit with the general open source aesthetic—friendly, fun, playful, colorful. Should be something that a developer would want to wear on a t-shirt. Given the prevalence of animal (hadoop, python, mysql, hive, SUSE, Mozilla, go, firefox, linux, PERL) and abstract human (drupal, basho, red hat) logos in Open Source, this may be an area to explore. Should not look too corporate. Should not look like IBM, NetApp, Microsoft, VMWare, etc. The goal for open source docker is to appeal to developers, devops types. For more examples of open source logo's, please see http://salon.io/mrp/typical-open-source-logos For inspirational images, please see: http://salon.io/mrp/images-for-inspiration
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Docker collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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