sebastian.kipman got their new logo design by running a design contest:
Create a cool modern brand design for new beverage company neoTEA
Check out sebastian.kipman's Logo design contest…
Tea With A Purpose.
Food & Drink
neoTEA is a research-backed natural line of four functional, customizable loose leaf teas: 1. neoTEA Mind - Focus - Concentration - Memory - Mental Performance - Cognitive Health 2. neoTEA Energy - Energy - Productivity - Stamina - No jitters - No Crash 3. neoTEA Body - Increased Metabolism - Weight Loss Support - Cleansing - Detoxification - Suppressed appetite 4. neoTEA Stress - Stress Relief - Anxiety relief - Relaxation - Mood Boosting - Calming CUSTOMIZABLE FLAVORS The flavor of teas are customizable with all-natural neoFLAVORs - liquid flavor enhancers that let the customer choose the flavor to suit their personal taste. The flavors are simply added to a cup or pot of tea after it has been brewed. TARGET AUDIENCE Targeted at a Gen X and Y audience, aged 28-42, mid-to-high socio-economic status. They predominantly live busy inner city lives. Working in fast-paced, high-pressured, prominent work environments. They are drawn to the product because of the benefits it brings to their lives but also by the edginess and uniqueness of the brand. They are people who know the benefits of tea, want their beverages to benefit their health, and want it to taste the way they want. Not your traditional, stuffy tea drinkers; rather modern consumers who want more out of their drinks to improve their health and well-being. They are concerned about their body and mind, and need an energy boost and stress-reliever in their often hectic lives. A UNIQUE PRODUCT The manufacturing processes behind neoTEA and neoFLAVORS are proprietary and have not been used before in the tea industry. neoTEA is the first tea of its kind: natural, functional, customizable. It's tea, with a purpose.
Logo types to explore
MEANING OF THE NAME "neo" means new; it communicates that neoTEA is a modern refinement on the centuries-old tea industry. It combines the well-known health benefits tea and builds on them with modern research and manufacturing. BRAND CHARACTERISTICS It's natural, modern, positive, energetic, fun, edgy, and a little bit quirky but maintains a character of authority, trustworthiness, and efficacy. It must convey the uniqueness, benefits, and healthy nature of the product. It will express an active, healthy, desirable lifestyle that comes with drinking neoTEA. GRAPHIC ELEMENTS Preference is for a stacked logo but will consider a long logo if the design is strong and in line with other brand requirements. The inclusion of a tea leaf/cup/pot will be considered but it mustn't be a stale, traditional looking graphic element: it should be modernized/abstract and be integrated with the brand characteristics. FORMAT I require one standalone logo and one logo including the tagline. Final art should be in vector format, if applicable, and layered PSD file otherwise. The logo should work on light or dark background (can be different versions). We will also need a black and white version. Logo needs to legible at a small size. FUTURE DESIGN JOBS This logo is the first of many design needs. The successful designer will have the opportunity to become the primary designer for my company's ongoing needs, including but not limited to, product packaging, website design, and eDM collateral.
A$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
sebastian.kipman collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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