Tell us a bit about who you are and the people you reach
We are a family law firm. Our target audience are people that are either going through or managing issues related to divorce, child support, parentage, adoptions, etc. We are trying to attract a more upscale client but at the same time approachable and the not a stodgy law firm.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The law is difficult, your lawyer shouldn't be.
Focus on people centric concepts
People objects should be gender neutral
If just two adults don't put them next to each other
Downplay the typical legal stereotypes but don't necessarily exclude them because we want people to know we are lawyers and not mediators
Imagine yourself in a custody dispute - you just found the perfect lawyer to help you
Your lawyer is not an asshole but there's no doubt they are on your side
You miss your child
You would do anything for your children