craigflan got their new logo design by running a design contest:
Create a compelling Beer Brand Logo / Label
Check out craigflan's Logo design contest…
Food & Drink
It's a beer brand. Target audience is Canadians, who have an appreciation for the quality of life from both small towns and big cities and what each has to offer.
Other color requirements
I'd like to explore the following colors: Dark neutrals: Formality, mystery, exclusivity and luxury.
The name Small Town Big City is from our founders' background, born and raised in a small town and now living in the big city. The brand is based on the love of the simplicity of a small town life and the vibrancy and pace of the big city. Our brand pillars are authentic, social and premium. Authentic in the message and style we communicate with and the ingredients we use - not fake, not flashy, but not shy either, we portray an understated confidence. Social in that our brand is best when it's shared. It's and approachable. Premium in the methods and ingredients we use, this isn't buck a beer flavoured water. Should fit well on a bottle label a cap and work equally well on a 24, 12 and six box. We like STBC as a short form of our name as well.
CA$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
craigflan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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