TrueRoots Juicery is a cold-pressed juicery that sells only the highest quality, premium health juices. The company operates in Europe where competitors tend to add a lot of fruit to increase the sweetness of their juices. This is probably because cold pressed juices are still new in Europe and a sweeter juice attracts customers not used to drinking healthy juices. Well, we believe that there is a segment of health conscious customers that want healthier, more nutritional juices, like the ones that are made in the U.S., where the owner is from.
TrueRoots sticks to recipes that focuses mostly on vegetables versus fruit to maximize nutritional value. The target market is young professionals and parents (24-45) that don't have much time, have some excess income, and are invested in their health. They usually tend to be professionals that work many hours and don't have 20 min./day to juice, e.g. consultants, bankers, self-employed, business owners. They are willing to pay a premium for convenience: having highest quality juices delivered weekly to their home, eliminating the need to go to the grocery store regularly, juice ,and clean the juicer.
- Feel of the logo: fresh, simple, clean, high-end/luxurious
- Objective of the logo: to attract and retain customers that want to supplement their diets with healthy juices - logo should be memorable and classy, something that customers would be proud to talk to their friends about
- Use of the logo: the logo will be on the website, printed on clear labels on clear bottles, and on boxes that carry the delivered juices
The company is new, but plans to expand through Europe's major cities through its online platform.