Create a classy logo for tropical finfish - producers of premium reef fish

Giant Grouper. North Queensland. Australia

Food & Drink

Tropical Finfish (Aust) Pty Ltd Logo Design Brief In 1999, Dr. Richard Knuckey and the Queensland Government hatched a plan to diversify aquaculture and protect coral reefs. Dr Knuckey and his team would develop new broodstock techniques for Giant Grouper and other high-value species of fish. The proposal, was awarded funding, and the Tropical Marine Finfish project began. Fifteen years later, Finfish Enterprise Pty Ltd stepped out on its own as a privately held operation. Knuckey and his team had not only reached their goal of pioneering new techniques—they had created a world-class hatchery. Tropical Finfish (Aust) Pty Ltd was then established to farm the fish and is now the only breeder of Giant Grouper in Australia, and one of only a handful in the world. In addition to Giant Grouper, three other species in the Grouper family are raised: Gold Spot, Tiger and Coral Trout. Tropical Finfish’s Giant Grouper signature fish is a rare a delicate fish that is served in Australia’s most premium restaurants, favoured by chefs such as Quay’s Peter Gilmore and served at exclusive resorts such as Hamilton Islands Qualia. It is the caviar equivalent in the fish world, an iconic and beautiful fish—but that’s not why gourmet chefs are seeking it out. The flesh of Giant Grouper is light in texture and taste. It absorbs flavour like a sponge, and the skin crisps nicely, allowing the flesh to keep its form when cooked. The end-result looks delicious and is incredible on the palette. Tropical Finfish needs a logo to reflect the company’s history, sustainability credentials and the journey from hatchery to plate with an underlying feeling of uniqueness, provenance and the accommodation of various high-end fish products. Key metrics Logo must communicate the delicate nature of the signature Giant Grouper fish, whilst still allowing for the logo to lend itself to the sustainability farming of other species in the Grouper family such as Gold Spot, Tiger and coral trout. Logo must appeal to end Giant Grouper consumers, restaurateurs, fishmongers and business to business stakeholders such as supermarket category managers. We would prefer the brand mark incorporate or at least be accompanied by the ‘Tropical Finfish’ words. For further information please visit http://www.finfishenterprise.com

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Key metrics Logo must communicate the delicate nature of the signature Giant Grouper fish, whilst still allowing for the logo to lend itself to the sustainability farming of other species in the Grouper family such as Gold Spot, Tiger and coral trout. Logo must appeal to end Giant Grouper consumers, restaurateurs, fishmongers and business to business stakeholders such as supermarket category managers. We would prefer the brand mark incorporate or at least be accompanied by the ‘Tropical Finfish’ words. For further information please visit http://www.finfishenterprise.com

Every design category has flexible pricing for all budgets. Logo design starts at $299.