I will be selling 100% Copper Moscow Mule Mugs on Amazon. They will be the barrel style with a hammered texture (picture attached) and will be the highest priced Moscow Mule Mug on all of Amazon.
It will be embossed with my company logo. It will come in a real wood gift box with black linen lining, with a wooden coaster, a copper shot glass., a velvet storage bag, a polishing cloth and a classy hang tag. Items will be crafted in India. I will offering one and two mug sets.
I am differentiating my product by including this really nice gift (storage) box that no one else sells on Amazon. It will be the classiest (highest quality) mug available and I need the logo to identify it as the premier brand.
I am thinking the majority of my audience would be baby boomers (give or take 10 years), but in general I would guess them to be higher wage earners and people that like to entertain in their homes. I am planning to offer this as a sales incentive award, a wedding gift, a house warming gift but mainly as classic kitchen bar ware.
I will be expanding the line to include additional complementary copper items in the future.
I will be donating 5% of all company profits to a Disabled Veterans Charity like Wounded Warriors.