For new products, we provide health and beauty providers the following:
• an outlet for their formulations
• an introduction to new formulations
For branding, we provide health and beauty providers the following:
• brand creation
• brand solutions
• brand launching
• brand distribution
• brand management
• brand monetization
What a health or beauty practitioner would say about Latus products:
“having Latus complements our practice with products we are proud to offer our patients”
What a national retailer would say about Latus brands and Latus products:
“with Latus we differentiate from other retailers and are almost always first to market with a new cutting-edge product”
What is Latus?
Latus' CEO has lots of experience launching products for new and established brands in verticals such as health, wellness, beauty and healthcare professionals.
The market in most of these segments is rapidly moving away from large established, and broad brands, to brands that are newer, hipper, more issue-focused, edgier, ingredient based, and coming from smaller innovators creating new products.
Specifically, the market is moving towards traditional and non-traditional healthcare providers (including estheticians and other beauty professionals and providers) who are formulating their own products based on reimagined ingredients and processes.
Though these new products are marketed along a number of ‘non-traditional’ pathways (e.g. physician dispensing) they still require traditional manufacturing, distribution and wholesaling infrastructure.
Latus is addressing this shift in the market by providing these smaller home-grown entrepreneurs with a focus on healthcare professionals. In short, Latus Health will provide a turnkey 'new product' solution.
Latus addresses and provides custom formulations, product formulation review, brand creation (often with the Dr.’s name), brand distribution, brand management, manufacturing, product distribution, financing, ecommerce marketing, and all the other requisite components to a full product life-cycle.
All too often great products do not reach the consumer because one or all of the above components were too overwhelming for the healthcare provider to tackle alone.
Here's some inspiration for the kind of thing we are looking for: