Tell us a bit about who you are and the people you reach
My brand’s target is 30/40 years old people willing to invest their downtime after work in a creative activity.
The Enterpise is an improvisation theatre school, meaning that kind of theatre where, as opposed to the classic one, there’s no script and the piece staged every evening with its characters, its stories and its gags, is created directly on stage, born by the imagination of the actors. Every show is unique and unrepeatable.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Evasione Teatrale (Theatrical Getaway) wants to deliver the message that “the theatre school helps you breaking the monotony of your day-to-day life”
The idea for the logo, being about a theatre school, is to use one of the most iconic symbols of theatre itself, “William Shakespeare”
In Italian, the word evasione means several things:
to get away, to escape, to evade, both physically (breaking out of prison) than psychologically (evade the boring day-to-day monotony)
I’d like the logo to depict both the character of Shakespeare (in a funny and cartoony way) and the concept of breaking the monotony of life (stress, traffic, work, etc…)
The image of Shakepseare himself should suggest straight away the idea of theatre, whereas for the concept of Evasion I need the designer’s help to find an effective way to communicate it.