Dark neutrals: Formality, mystery, exclusivity and luxury.
Yellows: Energy, intellect, fun and youth.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is a new logo so I'm open to designs. I like sophisticated modern. You can use just the words or add a symbol if you think it's necessary. I like the play on Bold and Type so you can do that as well. Color will be important.