We have attached our old logo and a mock up of a new logo design we came up with that we think is a good start (we aren't married to it however, and would love to see your professional ideas!)
We want colors that pop we'd like to incorporate the spine somewhere in the design (even though we are chiropractors, we prefer a stylized spine to an anatomically correct one...people are weirded out by bones).
In general, we prefer a clean, simple, modern look and feel to an ornate or overly busy look. We want a design that would look good on athletic wear, hats etc water bottles.
Features we want in a new design:
Simplicity: Fewer words.
Smaller printing "foot print.
Contrasting colors associated with calm wellness, stability, wisdom.
The word, "chiropractic" should be the same size as or larger than the words "Great Day".
We'd like to see versions with all caps and a mix of caps and lower case.
We'd like to see 2 versions, one with the mark to one side of the text giving a more rectangular footprint and one with the mark above the text giving a more triangular or rectangular footprint.