sam4d got their new logo design by running a design contest:
Create a brand and an image for an exciting new retail business
Check out sam4d's Logo design contest…
Background Breyway Commerce Ltd is establishing a retail business selling private label products online through Amazon in the UK and the USA. Design Requirement i) Brand name and, possibly, sub-brand names ii) Logo Design and, possibly, sub-brand logos Products & Target Market The brand’s offering will be made up of a range of products associated with an active and healthy lifestyle. The brand will be positioned as primarily an outdoor brand for people on the go enjoying life. The target market will be consumers with above average incomes who are health conscious and who want to maintain an active lifestyle. Product categories to be targeted as the range grows include bags and outdoor activity products, garden products, pet products and healthcare products. Some of the products will be targeted at all ages (i.e. outdoor activity products, pet products) whereas others (e.g. garden products, healthcare products) will be targeted at the over 50s and people entering into retirement. The products will be stylish and designed to make life easier for the user. The Brand Customers will be treated fairly at all times. They will buy quality products at reasonable prices. The brand will always represent excellent value for money but products will be priced at an above average price point. The brand represents vibrancy, vigour and vitality. Brand Name(s) Breyway will consider: i) A single brand name to be used across all product categories. ii) A brand name which clearly indicates a common brand but uses various sub-brand names in different product categories (e.g. brand-active, brand-garden, brand-pets and brand-health). The various products would be instantly recognizable as belonging to the same brand but brand names would be differentiated by product category. iii) Completely different brand names for each of the product categories. Brand Logo(s) Breyway’s preference is for the brand logo(s) to be brightly coloured and to be readily identifiable with what the brand represents. As with the brand name, a single brand logo may be proposed or different brands may be proposed for the different product categories (but with a readily identifiable similarity of design). Alternatively, completely different logos may be proposed for each of the product categories. It is not necessary for the logo to contain the brand or sub-brand name in words but this may be proposed. Product packaging will typically be no larger than a shoe box and so the logo needs to be of a size to fit easily on to smaller product packaging.
We need a brand and logo design concept built around a single brand or a single brand with easily identifiable sub-brands - see brief about what the business does.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
sam4d collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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