Create the brand identity for a new hair salon- The Change

We are an all-natural and organic hair salon with a very modern, clean look. Slightly inspired by architectural elements, and the natural world. Also a nod to the style of the Anthropologie store. We are trying to stay fashionable, but gender neutral. Our salon is based on the Ghandi quote, "Be the change you wish to see in the world." Our styling stations are mobile and there will be a featured artist's work on the walls that rotates every 3 months. We are all about high quality hair while preserving the integrity of our bodies and minds. We also want to stress that being organic doesn't mean being granola- we do hip and modern styles, cuts and colors as well as the very natural tones and cuts. Our goal is to expand rapidly and create many branches of our salon throughout the state, and eventually the country. We will be changing as our industry changes and continues to grow. We are utilizing technology heavily with iPads at our stations and an online scheduling and inventory system. Our target audience is green-conscious, tech-savvy, 20-65 year olds, both men and women, successful businesspeople ($60,000-$200,000 per year households) and those who value organic product. Our motto is: be you, naturally.

We would prefer a 3-5 color palette