To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
3RD BEST FONT. This design has a nice, strong rugged look. The font is great. Nice throwback theme.
This is a more modern font, but the icon is excellent. Icon could be improved by making it circular so it will fit in the Instagram profile picture space.
FAVORITE FONT. The font is excellent, the curved text is nice, and has a touch of a retro look. The colors are excellent as well.
2ND BEST FONT. The retro, serif font is beautiful, the animal mascot on top looks great.
Looking at the designs, the pelican seems like the best mascot. It's perfect for the brand.
There's also no need for incorporating chains into the design. A somewhat minimal design works best. The fashion brand logos I posted are all good examples of what I'm looking for.
Try to make something more classic than modern. Modern style fonts are a little too stiff for the brand. Most submitted fonts were too "sophisticated". Aim for a more playful, but professional look.