LeeOvery needed a new logo design and created a contest on 99designs.
A winner was selected from 222 designs submitted by 41 freelance designers.
The Homeland Health Institute
This is a dietary supplement company targeting conservative boomers (50+) in the USA.
Our first product is a top of the line, extremely effective joint supplement. It is backed by numerous human clinical trials and we are very excited to launch.
We need a logo for our company, which will be used on the website and on the product labels.
We want something relatively simple, but which suits the market and is attractive to our chosen audience.
The name "The Homeland Health Institute" is meant to represent several themes:
Patriotism / Love for USA
So we need a logo which brings all this together. Bear in mind its a dietary supplement company too, with products based on sound science.
The audience is the conservative boomers in the USA. Do some research into this patriotic group to see the sort of logos used.
This logo will appear on the website and on the product labels, so this needs to be considered when designing it.
Don't use leaves or anything too "natural".
We have had a lot of very USA-type designs. I would like to see some which arent quite so heavily leaning on the patriotic theme.
Perhaps keep the symbology and use different colours?
Perhaps try working in some symbols like this:
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