The logo will predominately be on a dark grey-blue background (#444C5F) so will need to POP, but be able to carry its weight equally on a white background. That is where our current logo is lacking right now.
#444C5F should make an appearance inside the symbol to maintain that colour theme when on a white background. Ideally the background of the symbol will be #444C5F and it will have be framed with a lighter colour (see our public message as we would like both a white semi circle ring and taupe semi circle ring separated by a small gap).
Inside the symbol should be a U and L - elegant straight lines that flow from top to side with curved corners. No hard corners. Ideally the U will be white and the L will be taupe.
We would like the text on the right side of the symbol and should be all low caps, in a big rounded sans serif, duo tone (utopia in white, while lane and gallery in taupe) to match the symbol and gallery should be smaller than 'utopia lane'.
Please submit designs on the grey-blue #444C5F background first as that’s our main focus.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want a new logo to be eye catching and memorable, but similar to our current logo. It is missing pizzazz and the colours aren’t quite right.
The perfect logo would incorporate both a symbol on the left and the name on the right, and pop on both a dark and light background. Text should be either all upper case or all lower case, and be sans serif.