duffieldd got their new logo design by running a design contest:
Create an amazing brand identity for Silver Strand Brewing Company in Imperial Beach, CA.
Check out duffieldd's Logo design contest…
Food & Drink
Silver Strand Brewing Company is freakin' excited about the craft brewing industry. Our goal is to produce extremely high quality, unique beers and build a community of loyal craft beer lovers and have just an awesome time doing it! The founders are both in the United States Navy and will be starting this business as the next step to their careers. The target audience will be the special operations community and men and women ages 21-60. Southern California will be the launch platform. We will be Imperial Beach, California's first local craft brewery.
Logo types to explore
The Silver Strand is a land bridge that connects Coronado, California to Imperial Beach, California. The landmark of the Silver Strand is the Imperial Beach pier. The logos for Silver Strand Brewing Company we created, which were uploaded, incorporate an outline of the Imperial Beach pier through the lettering of “Strand.” When I initially saw this logo finished, I was extremely happy with it and it felt professional. After spending a few months with it, I think it can be done better and I need you all’s help to add the finishing touches to it and make it look like a truly amazing brand. In the future, I would also like to create a logo for bottle caps and merchandise. I was thinking some sort of picture, which will stand-alone from the name, but be associated to the brand. I would like to keep the Imperial Beach Pier incorporated into this logo similar (if not exactly) to how we were able to subtly include it. The landmark of the IB Pier is the restaurant at the end of the pier. The original concept was that the consumer would have to “notice” it, as it does not stand out, which speaks to the special operations community. I attached two version of the logo. The version, which is “stacked” on top of each other, is for beer bottles and labeling. The other version was anticipated for website use. I really like the rustic looking designs using faded old paint and what not. I have attached two other version of logos in which I really like. They look like a classic brand right off the bat and something people would be interested in off the logo alone. If needed and you see something I am not, please feel free to leave out the IB Pier. It is iconic driving down the Strand, but the most important thing is brand identity and something people will be pulled to come to! Bottom line is we want a timeless and classic design. If you think you can achieve this with something original on your own, please be my guest and explore your creativity. I would like to see at least a version of the logo, which will improve the one I have attached. The branding is one of the most important aspects, which will create the image of your company. It needs to stand-alone. Either way, I am looking for something amazing here that captures the essence of a badass company! A brand that will stand out against the giant craft brew companies in San Diego (Stone Brewing, Ballast Point Brewing, and a number of others) and make the initial statement of we are here to stay and grow. I am pretty much open to anything here, as I think that is how a truly great brand is created. What we want is something that will stand the test of time. Classic and clean looking, with a little bit of rough around the edges (cause the owners are). I am invested in this and will work with you for the duration of this competition to come to an agreement on a design. I promise to provide feedback as fast as I can and let you all know which ones we are leaning towards. Please put your hearts into this design and I am sure we will come up with something great!
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
duffieldd collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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