Designer was very accommodating and was quick to make changes
Responsive and prompt!
Wonderful job. It was a pleasure to work together.
How timejordan started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Low cost domestic regional airline in Australia, targeting all individuals. Fun & modern feel. Value for money.
Avoid orange/red colours. Please don't include animals in the logo i.e. Kangaroos / Koala etc. Please don't include aircraft pictures in the logos (using the letters to outline an aircraft / wing is ok though). The Australian angle is very important with the origin of the name bonza being:
Bonza is an uniquely Australian word, meaning excellent, attractive, pleasing, remarkable or wonderful. For an Australian to call something bonza is considered high praise indeed. The word bonza probably entered the Australian vernacular from the Spanish word bonanza, by way of American English.
A thumbs up symbol and a scuba diving 'ok' symbol clearly work as potential ideas / logos that also work reasonably well with the description and 'b' of bonza. Both these hand signs are well understood and are positive in Australia. Of the 2 hand signals the thumbs up is probably seen as more positive.
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