How Gordon Marvil started their logo design journey
Gordon Marvil Business Saver
Business Saver is a re-branding of Gordon Marvil Advantage - a business benefits / saving program that was developed after seeing the number of businesses struggling to survive. It is a membership based program that enables access to savings on merchant services, insurance, telecommunications, IT, Gas & electricity. It was developed after seeing how much small to medium businesses pay / are ripped for these services.
Tell us a bit about who you are and the people you reach
Small to Medium business with a turnover up to 30million. Strong focus on retail - users / takers of credit card payments.
We are after a logo that will automatically associate the product with saving money for business. The product is yet to find a business that it can not save money for but the current branding is not breaking through the cynical attitude that businesses have.