Corporate Assessment Center
We are an established software company ( http://www.profilingonline.com ) specialising in Talent Management Softwared Solutions. We are creating a new business entity designed specifically for corporate skill and competency assessments - hence the need for a new logo !! Ideally we want our new logo to be 'based' on the style guides of our existing logo ( seen at http://www.profilingonline.com )
Corporates and leadership development consultants. Our target audience should see us as 'corporate' 'professional' 'established' 'reliable' - we should NOT be seen as a new, trendy 'just arrived on the scene' type of company. Our primary audience will use our product offerings to manage a small but important part of their daily interaction with their own clients,, so we should be seen as 'trust-worthy' and 'secure'.
We need to create a logo for our new brand.
The brand is 'Corporate Assessment Center'. In a seperate 'image', we should have our 'catch-phrase' being 'Knowledge Assessment Solutions'
We are trying to maintain a consistent approach to our existing companies website branding,,, so please check out http://www.profilingonline.com first !
Our Logo appears in the top of the page,,, the 'catch-phrase' appears as 'talent consulting solutions' inside a main rotating image. We plan to reuse our website to create the website for the new entity so ideally a similiar style of image would work well for us.
For those of you who wish to win by becoming creative with our logo, the 'concept' of the circular arrow for the O in 'Profiling' is to identify to '360-degree view' - We are trying to highlight a concept of 'feedback from everyone around you' - 360-degrees. The new logo should have a similiar message.
Other important aspects of the new logo;
CORPORATE - Established, professional, serious, reliable
CENTER - An 'institute', A collective group fo experts
(Dont know if that is going to far but thought I would mention it anyway ! )
Good luck !!