Investment Manager with exceptional investment performance in the institutional investment world is now starting an investment firm that caters to individuals and small businesses (their retirement plans - 401k, etc.).
The Firm needs to have an Elite Identity to stand above the rest.
Others sell hand-holding and smiles; We sell Performance, Execution and Exceptional Service.
On Wall Street, the term "alpha" is used to measure/signify performance above the norm. Our performance is well-above the norm.
Tell us a bit about who you are and the people you reach
We are targeting successful professionals and small business owners. We are looking to provide them with Investment Advice, Financial Planning and Estate Planning - which can be multi-generational. This is a crowded field and we need to stand out from the crowd. Most of our competitors are concentrate on marketing/ prospecting for clients. We want to be the obvious elite intellectuals. We want to make the decision process something like: You can hire the guy that plays golf, smiles a lot and shakes everyone's hand OR you can hire the smartest, hardest working, insightful, performance orientated firm around.
We are looking for a timeless, corporate logo. We are looking to emphasize "Alpha Investment" rather than the entire corporate name.
These are the traits we are looking to convey:
Security and Transparency
Best Interests of the Client
We are looking to use this logo on our corporate website that is launching very soon. This is a 3-day project. We will be available at all times during this three day period. It is presumed that this logo will also appear on letterhead, business cards, etc.
We are looking for a unique, visual identity that will last generations.