Completed contest

Corporate Identity for New CIty-Focused Startup!

birdwhistell needed a new logo design and created a contest on 99designs.

A winner was selected from 787 designs submitted by 188 freelance designers.

787
entries
188
designers
1
winner

One of the designers who made it happen

Winner - manies
I am totally satisfied with his work! It was really nice to work with him. The results are awesome and better than expected!
- Anonymous

How birdwhistell started their logo design journey

Company name

secret city

Overview

Leveraging the power of Facebook, we are launching a new company at SecretCity.com that helps people share about and discover new gems in their own cities. By cultivating a sense of community around sharing and discovery, we hope to help lend a hand in re-vitalizing how people approach the city. So this project is about exploration, discovery, and learning. To get a taste of this, check out http://facebook.com/secretDC. This is one of our top pages

Tell us a bit about who you are and the people you reach

The ultimate target audience is the educated, 21-45 y/o set that is interested in getting out and about. These are the guys who have Lonely Planet books on their shelves alongside a few plants. These aren't typically the hipsters in the city, but rather the ones who bounce between the occasional show, happy hour, and nice restaurant.

Requirements

(re-written)

We've received some cool submissions so far. The one's we like have a sense of 'discovery' to them (a key hole, subtle shading, etc.) and involve either silhouettes of the city and/or people. Some of the brand/emotional elements we are looking for draw on:

1. Wizard of Oz or Secret Garden type exploration (color, roads, friends, etc.)
2. A vibrant city/buildings.
3. Strong serif text like Bookman Old Style, etc.

Ultimately we are looking for something where the 'city' can be captured in a small image and the words themselves fit well alongside them. Feel free to experiment with color.

Requirements: WIll need both black and white versions of the logo. Vector graphics. Ability to have the city name added in a way that fits with the logo.

Post questions in the comments if you have them. The winning design will have the feel of a lonely planet with a bit more flair.

Custom package

$589

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