This designer did a great job - he understood the brand as described in the brief, and was very easy to work with. He was extremely quick and responsive.
Awesome job, thank you
How dweidman112 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
An education technology company (non-profit) that helps high school students better understand the costs of college and help them make better, more informed decisions on where to go.
The end-user is students, but the target customers may be professionals (schools, counselors, others in education, etc.). Thus, it shouldn't be too playful or too serious in either direction.
What industry do you think your business is most related to?
effb39 (a bright, but still soft-ish, orange)
fbfbfb (egg shell white)
f1faee (white-ish blue)
a8dadc (brighter, lighter blue)
457b9d (darker blue)
1d3557 (darkest blue)
The only color that *must* be in the logo is the orange - the rest can be tested or used in different combinations, up to you.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The brand should be clean and crisp; it stands for simplicity, while also being approachable.
It should be friendly, but professional; intelligent, but cool; modern, but accessible & not too regal; reputable, but fun.
Other brands with similar high-level attributes are Airbnb, Etsy, Pandora, Fitbit, Hulu, Warby Parker.