Excellent work, great designer, very happy with outcome
First design that thought outside the box, really like it
Always wonderful to work with...
Great design, great communication, definitely recommend.
Very responsive and receptive to comments! Thanks for the great work!
A pleasure to work with. Very creative logo design that was modern, elegant and cool. Stood out from the rest of the competitors. Sheyllanie professionally provided every type of logo variety we would need after she was selected as the winner. Well done, highly recommend.
- : Lydia :
How nadinesG started their logo design journey
Who are you known as?
We are the “Gulf of Mexico Coastal Ocean Observing System”; we’re also known as “GCOOS.” Ideally, we'd have versions with full name and with our acronym.
Tell us a bit about who you are and the people you reach
GCOOS is the Gulf of Mexico regional component of the U.S. Integrated Ocean Observing System (IOOS). [LINK https://ioos.noaa.gov/ GCOOS is the heart of data collection for ocean and coastal waters in the Gulf of Mexico — collecting thousands of data points from sensors and ensuring that the information is reliable, timely and accurate before disseminating it to the ocean sectors that rely on it.
Mission Statement: Our mission is to provide timely, reliable information on the open and coastal ocean waters of the Gulf of Mexico to ensure a healthy, clean, productive ocean and resilient coastal communities.
Target audience: We have both a “business”-to-“business” aspect to our organization, as well as a “business”-to-public aspect. The word “business” is in quotes because we are a nonprofit organization that receives donations as well as federal government support. We’re here to provide a public benefit, not reap profits. Users are other organizations that can use our data to provide a product — for instance, an organization that predicts weather or boating forecasts could use data we provide about ocean conditions to make better predictions about what track a hurricane might take; the Coast Guard would also use our data on ocean currents/conditions to search for lost ships or missing boaters. Some scientists use the data we disseminate to better understand ocean currents and, in turn, develop better ocean models useful for everything from ship navigation to hurricane forecasting and understanding environmental changes (both positive and negative). Still others would use the information to develop a better understanding of how fish and other animals are navigating throughout various Gulf of Mexico environments.
We also develop information products targeted more toward the general public or specific industry sectors. For instance, maps showing invasive species like lionfish (a big deal in the Gulf of Mexico) [LINK http://products.gcoos.org/en/invasive-species/ or pages focused on the latest hurricane information when Gulf states are potentially in danger [LINK http://products.gcoos.org/en/hurricane/ or even a place where they can learn about fish spawning aggregations [LINK http://geo.gcoos.org/restore/.
Our website is gcoos.org; please visit to learn more about what we do. (But please don’t use it as a visual guide to what we want in a logo!)
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
On Color: Other members of our sector have focused on greens/blues/aquas in their logos. We’d like to consider updating the blue and yellow colors we currently use to possibly keep some consistency with our current logo design. We think the yellow also helps us stand out among our sister organizations. But we are also open to considering new colors. We want to stand out but not go to far afield.
On the logo’s look: We’d like to consider keeping the G in our logo and updating as a possibility for our new logo.
We’d also like to explore whether there is any way to incorporate the Gulf of Mexico coastline into our logo. This might be a too-literal translation of our organization into a visual representation, but enough of our board and staff members have suggested it that we’d like to try it and see how it looks.
Of course, we're also open to something altogether new as long as it fits us.
A couple of other things we’d like to convey, if possible:
• We’re about more than just ocean sensors and raw data; biological (i.e. animals!) are also important to us – though admittedly they have gotten a lesser focus in previous years;
• We’re the only organization of our type focused solely on the Gulf of Mexico. There are other organizations that “dip” into the Gulf, but we want to claim it as our own. This is a very important concept to us.
The logo MUST play equally well on dark and light backgrounds and look great in knockout.
We like clean fonts; no cursive or elaborate curlicues.
Please email email@example.com with questions. We need an awesome new logo and are hoping to use this design opportunity to develop relationships with new graphic designers that we can continue to work with in the future.
Documents attached include our current logo, plus examples of the logos from other sister organizations. sample1 & sample2 are mockups of something that sums up our organization in a more updated fashion.