How Philippe Rousselot started their logo design journey
We are a french Web 2.0 start-up creating a web based solution featuring a social network, video live coaching, feedback and integrated payment capabilities to help people discover and create their ideal job. This is like a marketplace facilitating connections between clients-to-clients and clients-to-professionnal coachs. The model used is similar to livemocha.
Tell us a bit about who you are and the people you reach
We are targeting people from 30 to 40 years old who are thinking to change their career path or create their own activity but need help, guidance to define their project and initiate the first steps.
The important idea behind Jumpeo is to act as a catalyzer to speed up the transition towards a new career path, to help people "jump" to a new start. That is why we used Jumpeo which is a combination between Jump and eo (newness).
The site design is intented to be cool but also professionnal as we want to convey an image of a high quality service. Too much sophistication is not our objective neither.
We are looking for our website logo using our brand name Jumpeo.
We want to use it for various marketing materials as well.
The colors should rather be related to a spring atmosphere in order to convey the idea of hope and a better future.
The design must be rather simple and not fancy.
You can maybe play with the idea of a meme which may be interesting to describe Jumpeo as our companion to our career change. It may be an animal or a character. Speed is an important element here as well. Remember, Jumpeo is like a catalyzer !
Attached is a file with what I like and like less.