Completed contest

Cool line-drawings for food logo

Ngoc needed a new logo design and created a contest on 99designs.

A winner was selected from 48 designs submitted by 10 freelance designers.

48
entries
10
designers
1
winner

One of the designers who made it happen

Winner - neptune
did a great job building the artwork/illustration for our "core values" project.
- EcommerceCompany

How Ngoc started their logo design journey

Company name

Savor Saigon Foods

Overview

This logo is for a startup Vietnamese marinades and sauces company. I was born in Vietnam and came to the US at 2 y.o., and I am interested in bringing some common Vietnamese "comfort foods" into more homes. These are standard dishes that require a bit of prep and planning - which most moms, professionals or those living in smaller towns lack in time or access to ingredients. So, my goal is to help home cooks be able to prepare an authentic, all natural Vietnamese dish with minimal effort.

My products will be all natural, made in small batches and packed in small packets that require the home cook to simply pour onto the prepared meats. These products will be savory, including typical Vietnamese ingredients such as fish sauce, brown sugar, fresh chili peppers, garlic, shallots, lemongrass, etc. This food is for the adventurous consumer - those who frequently eat ethnic cuisine like Indian, Thai, and Mexican foods.

I'm hoping that my logo will reflect a bit of quirkiness, such the line drawings of the ingredients. I hope that it will be friendly, using a font such as "Bickley Script" or something like it (classy, handwritten, possibly an Asian twinge) for the "Savor Saigon Foods" brand name.

Tell us a bit about who you are and the people you reach

The target audience is diverse: 1) busy cooks (usually moms) who love ethnic food but lack time to do the prep work themselves, 2) professionals who live in metropolitan areas who love to eat ethnic food but can't afford to eat out too often, 3) anyone who loves Vietnamese food but doesn't have access to the ingredients readily. These are folks who are adventuresome about trying new foods, particularly Asian foods.

I will start to sell my products at farmer's markets locally - so the audience is generally affluent women, 30-50 y.o; but also "foodies" of various ages and both genders. Eventually, I would like to be placed in grocery stores, ideally boutique, high-end ones like Whole Foods, Trader Joes, etc. -- these shoppers are my true target audience. I won't target or reach the mainstream folks who eat La Choy or Annie Chun's (nothing against those brands, but I don't think those consumers are out there enough for Vietnamese cooking, i.e., fish sauce, lemongrass...)

Requirements

Here's what it is NOT: common Asian-themed graphics (cone hats, characters, Asian-looking faces, etc.). None of the usual graphics or font that you see for Asian logos. The font should NOT be the typical "Asian" look - no Chinese characters, Kanji or the Thai-style fonts.

I am seeking a modern, natural-themed logo that conveys a line drawing of common Vietnamese food ingredients: lemongrass, cilantro, mint, chili pepper, lime and cane sugar. The font should be a friendly, but slightly upscale script like Bickley and state the name "Savor Saigon Foods". My original idea for the logo is to have the name on top, with the line drawings below, and smaller, then the tagline below the line drawings. But I'm open to other creative placements.

Tagline
Authentic, all natural Vietnamese marinades and sauces

Desired Color Scheme
Prefer muted natural green plus one or two accent colors (red and yellow, most likely) - packaging will likely be beige or light kraft colored background.

Desired Style
natural, modern, a little quirky with the ingredients line drawing (think of the older "How It's Made" TV show with their cool line drawing graphics) - it doesn't have to be continuous line drawings. But, I would really like to see the outlines of these ingredients: lemongrass, cilantro, mint, chili pepper, lime and cane sugar - and not a full-on drawing

Deliverable
All in AI format: 1) color logo, separate all layers - logo, tagline and company name; 2) do the same layers in gray

Thanks for your ideas! Looking forward to seeing what you create!

Custom package

$204

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