Creating a brand that can stand for integrity, intelligence and represent an entire generation of college graduates. Our company wants to breath fresh ideas in a world nearly dead to creativity. Solutions for the future will be needed from GEN Y and we intend to prepare them for greatness.
It isn't that we are high and mighty on our ideals but high and mighty on the ideas of this generation. We believe they have power to change the world and we intend to be their spark to start the fire.
It isn't about being posh, overly arrogant or snide. We want a reflection of classic style. The type that is iconic when it's looked back on and known to be iconic while it's created.
Imagine Frank Sinatra and Jay-Z having a conversation. People from different times having a conversation with respect for their differences but united by their humanness.
(Yes a little above and beyond but let's be honest, you're an artist, how else am I supposed to communicate vision?)
So if this essensce were a color, imagine white or black - Elegant, full of style, timeless & classic while remaining fresh every time it's viewed.