We are a premium wine producer. We have developed an App with the purpose of engaging Wine Ambassadors (i.e. sommeliers, waiters and bartenders) and Wine Consumers (those who buy our wines online, from a store, or in a restaurant).
A simple scan of a Data Matrix Code adhere to each wine bottle will directly and instantly connect us with the scanner (i.e. a Wine Ambassador or a Wine Consumer) and therefore he/she will receive information on the wine and get rewarded for doing so.
The scan can take place anywhere and anytime. With the Geolocation, we will immediately know where the scan takes place, which bottle being scanned, and a brief social profile of the person who scans.
So the logo is for the App - will be available for both iPhone and Android. The App is designed for the wine industry.
And its target audience would be Wine Ambassadors and Wine Consumers.
The Wine Ambassadors will need to register themselves in order to be rewarded with corks (points that can be converted to cold, hard cash).
The Wine Consumers may choose to register or simply use their social account to log in (such as Facebook) and get rewarded in a different way than how the Wine Ambassadors are rewarded.