hellYH2 got their new logo design by running a design contest:
Consultancy designing a new paradigm for massive organizational transformation
Check out hellYH2's Logo design contest…
Business & Consulting
We are a boutique consultancy that sells to corporate executives—i.e. CEOs. We are targeting companies that are between 300-1500 employees, but aim to grow to serve companies that are 10000+ employees. We advise these senior leaders on organizational transformation—i.e. how to adapt their companies to the "future of work." For comparables, look at companies like SYPartners (https://www.sypartners.com/) EY (https://www.ey.com/en_ca/consulting/strategic-transformation) and McKinsey (https://www.mckinsey.com/business-functions/transformation/how-we-help-clients) You could describe our work using words like "transformation," "strategic narrative", flexibility, agility, resilience, etc. Of course, many other consultancies offer similar-sounding services. On the surface, it can be very hard to distinguish what we do from the many, many other transformation consultants. Beneath the surface, however, our work is very different from the above companies because we specifically address the relationships and emotions inside of an organization. When we work with our executive clients, we often work as coaches or "counselors," helping them understand and talk about what is happening in their inner world. (For example, fears of change, mental health, creative abilities, etc.) However, we go beyond most coaches in that we help our clients understand the interplay between how they feel inside and what they and their organizations are able to create. By "revealing" the inner world, we help these leaders see where they are stuck—and, in the process, surface new solutions that may not have been previously considered. Here's an analogy. As a logo designer, you know that there are certain environments where you are more productive. For example, maybe you like to work in a busy cafe or maybe you need complete silence. You probably know how to customize your working environment based on the work you need to get done. Prior to the pandemic, many executives didn't realize that they could customize their working environment in the same way. They thought that there was a way that leadership "had" to be done. We help our clients by directly addressing the fears of change that are interfering with doing things in a different/better way. We use the language of "integrated creative intelligence" to describe what we are delivering to our clients. Practically, we deliver a suite of consulting services, including advisory, coaching, workshop facilitation, and large-scale conferences/transformation events. We are thought leaders who also speak at conferences and put out content on LinkedIn. We want a logo that is simultaneously sophisticated and also somehow different. We want to communicate that we are doing consulting in a truly new and creative way. Please see the attached PDF to get a greater sense of what we're doing—and please pay particular attention to the "atomic structure" graphic on Page 3. That graphic gets to the essence of what we're doing—combining the practical and the emotional.
—NO ROCKETS. —"Rocket Science" refers to the expression "It's not rocket science..." It's about thinking rather than engineering —Both words in Rocket Science should be given equal weight in the logo. —In some way, the logo should communicate the core idea of balance/integration between practical & emotional, outer & inner. There shouldn't be anything as obvious as a yin-yang symbol—but the feeling of balance should be expressed through a tension between calm and excitement. Feel free to use non-traditional consulting colors, like pinks, etc.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
hellYH2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We think contests are a super fun way to get design.
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