Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Yellows: Energy, intellect, fun and youth.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My company has been in business for over 60 years. Currently, we are split on design ideas - half wanting to keep the traditional (or similar) SS that is in the logo and the other half wanting to start fresh with the new generation that is taking over the company. I think if we can achieve both - keeping the SS, but making it new and fresh at the same time, we would all be able to agree on a new direction for the logo. I am attaching the current logo for reference.