First of all, keep in mind that despite the fact that the directions are a bit concise, we would really love to be surprised by something that could communicate the ideas of "Quality", "Special" and "Gourmet".
The idea is to rebrand this company into having a fresh enchanting communication while keeping some fidelity to its roots.
The name is "Confeitaria Santa Luzia" which means "Confectionery Saint Luzia" which is the name of a Saint who actually has a sad legend about having ripped out her own eyes before being executed. The image of this saint has traditionally a palm leave on one hand and a bowl on the other, with her eyes inside.
So there is a big challenge here which is how to not focus on the possible bad things of this story or make the details that are very specific appear with less highlight, while also having her look with a very good look and good expression.
So basically, forget all the bad things and focus on how to make the Saint look amazing. Even keeping the eyes on her, and pretending there's nothing inside the bowl or even "there is no bowl" whatever your artistic soul thinks of. Just be amazing!
Attached you will find several versions of logo attempts.
Currently you should base your work on the very first one, the one which is all white and brown, and you can see has kind of a bad quality, because that is the original one, and the current owner is very much attached to it.
The overall challenge here is, how to bring that original one into a new version, looking great without loosing connection to its original identity. At least this is what we think now, but we are wanting very much to be amazed by your attempts.
We managed to achieve a somewhat good quality with the one that has the oval with the clouds and blue background, but still the owner is not yet satisfied with it.
They would like to try to have the clothes as close to the original as possible so that we keep at least some of the forms very close to the original, but regarding the face and hair we could really use something improved. Once again this is a "basic idea" but if you can make magic, please do.
The idea is to create a fresh look rebrand that shall be marketed as "Gourmet Products".
One of the most fundamental uses of the new logo is in packaging, being that we are considering very high end packaging, so please consider several color options, among which we would like to see tests showing :
- the use of gold (on top of black and on top of white)
- whatever coloured version that you think is appealing
- a version based on the same kind of brown on white as the original
Just imagine the best quality possibly of print on glossy or matte paper boxes or even more sophisticated packaging such as cans or painted wooden boxes.
Reminder of words to keep in mind: "Quality", "Special", "Gourmet".
This contest starts as a logo contest because this is our main goal, but we are really looking forward to be surprised and to consider further work such as business cards, packaging, etc.
At this point we decided to go for a contest because we do not yet have any good references of designers that might be very good at this kind of work or that could really identify with our needs, but we are looking forward into creating a business relationship with the designer(s) which work we will love.
Just as a reference, some of the sweets the company produces, can be seen at http://loja.pao-de-lo.com/