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The Demographic of this website is concert going individuals ages 16 - 45. Everything from Dubstep to Country. This website organizes concert footage neatly, and then if enough media is generated, pairs it all into a unique online concert experience via waveform.
The logo should represent a musician-esque lifestyle ideally in a clean web 2.0 fashion. There is also a huge push for content to come from mobile sources like camera phones/ipod touch.