Feel free to visit my web site (http://www.composedsuccess.com) for more information. I want the logo to convey what I do and appeal to authors, while also appealing to businesses in technology and the sciences. I am not trying to appear poetic or whimsical, but I don't want to be too corporate either. My first thought was to incorporate a pen into the logo, and I would still be interested in seeing that, but I edit documents as well as write them, so I don't know that a pen would capture everything that Composed Success does. I would still like to see other ideas.
NEW INFO: I am writing down a few core likes and dislikes (most of which I have just discovered while reviewing the many terrific logos presented in this contest!). I hope this helps us as we move into the final round soon...
I am realizing that there are some things I consistently know that I do NOT want:
1) Fonts that appear to "computerized" or "electronic" -- like fonts similar to Courier or Consolas
2) Fonts that are overly "scrolly" -- I don't mind some personal touch that makes it appear a little closer to something handwritten, but nothing that is overtly feminine
3) Artwork that overpowers the text
4) Inconsistent capitalization. This CANNOT be accepted in my logo, because my business is primarily editing. The capitalization needs to be "COMPOSED SUCCESS" (not really great to capitalize them all, but grammatically acceptable), "Composed Success" or "composed success." What is not acceptable is something like "Composed success" -- that is inaccurate.
I can see a few things that I do like, such as:
1) Concepts that give the logo a little depth.
2) The colors green and orange -- I was unsure at first, but I think now I do want to stick with those colors. However, I want to be certain that the colors are not too light or neon in appearance -- the whole thing must be very readable.
3) The use of a pen (not required in the final design -- but there are several designs that are incorporating this well)
4) The idea of a book as a flower (this hasn't been explored too much, and as I stated previously, I do want to avoid appearing too feminine, so it could be tricky)
5) Artwork that goes either to the left of the text, or in between the words "composed" and "success" -- there are a few logos with artwork that goes above the text, but I am preferring only those with artwork that stretches across most of the words. If the artwork is circular or similar to an upright pen or upright triangle, I think it looks better to the left of the text or in between the words.