I am a real estate agent with a website that I spend a lot of time on called http://www.sandiegohomefinder.com. SantaluzNews.com is going to be a new site that I am going to create that is going to report sales for a community in San Diego called Santaluz as soon as they happen. I want the website to be a source of trusted information for the community, almost like a newspaper. I am 28 years old, married, and have been in real estate for five years. Santaluz is my area of focus.
I belong to a Prudential team that is in the top 1% of all Prudential teams nationwide.
My target audience is aged 40 - 60, very wealthy, and lives in a gated golf course community. The community very much also caters to families. The community of Santaluz is about 6 years old.
Please check out http://www.santaluz.com so you can get a sense of the community
I visualize the logo as involving the color green and and a newspaper icon. I also would be interested to see a sub line that says by Daniel Beer.
Having the logo incorporate the fact that I am in the Top 1% of Prudential Teams Nationwide is also a good idea. maybe both things are possible....maybe not.