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How schottnf started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Starting with fresh bagels, accompanying spreads and bagel sandwich offerings, the company will also offer the finest coffee, a light-lunch menu and alternate gluten-free options. The staple product will be the uncommon “Steamed Bagel Sandwich”, which utilizes a machine that is designed to precisely steam and cook the bagels. This style activates the flavors of the bagel, meats and cheeses, constructing a sandwich that is less about the individual ingredients and more about the flavor permeating the entire sandwich. It will be a quick-service style, with patrons ordering their food at a counter and receive their meals at their tables or take to-go.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
-The STEAMED bagel concept will be a huge selling point to customers. It is a very different experience/taste. The concept of steaming might be something to include in the logo design. I've attached a few pictures of the steamed bagel sandwich for your reference. Think gooey, and DELICIOUS.
-In addition to being a delicious restaurant, I hope the company will do good and make a positive social impact in every community it operates. For instance, I hope to hire folks who have been affected by poverty, the justice system and other challenging life circumstances. The idea of being a "community focused" company is also something that could be incorporated somehow...
-Once I gain some traction, I would love for people to "work" in my space in addition to enjoying food/coffee. For example, bringing their computer to the space, ordering a bagel or bagel sandwich and coffee, and stay for a couple of hours to work on some emails. Think of it as a mix between a restaurant and coffee shop....
-I'm looking for a distinct and recognizable logo that people could recognize from near and far away. For instance, the G of Google, bit Apple for Apple, the T of T-Mobile, etc. Simpler the better, in my opinion, but open to new ideas based on your creative genes!
-I want the shop to have a balance between "playful" and "clean". For instance, I'll be advertising the sandwiches as a messy gooey-goodness of a sandwich, but when people visit the shop it is comfortable to spend time. I even joked about the idea of having bibs available for guests because the sandwiches can be kind of messy.