Our core values are: positive attitude, accountability/honesty, teamwork, and family. We're the humble heating and air guys. Two of our brand chunks are: "We're here for you" and "CJS means YES." We need a logo that communicates our values and will play nicely with our brand message.
UPDATE: Thanks for the designs submitted thus far. There's a temptation to use RED and BLUE in dominant roles for Heating and Air contractors. What comes from that is obvious and predictable. Even though we listed four colors, blue needs to be the dominant color; please choose a secondary color, but don't try to use them all. ALSO: we need a design that's easily used in print, web, and uniforms (embroidery).
Think: simple, elegant, honest. By keeping it simple, we hope to communicate our humble sense of expertise. We don't want to look like a big corporation. But, we don't want to look mom-and-pop either.
Hope that helps.
PLEASE READ THIS :
SECOND UPDATE: Folks, I'm seeing lots of fairly generic designs. But, none that communicate our essence. Positive. Honest. Team. Most of what I'm getting here, while clever, are very corporate, very masculine manipulations of CJS. That's exactly what we DON'T want to communicate. We want something that says we're people you can trust, we're families here to take care of your family.