Combining nostalgia of WW2 propaganda posters with the beauty of Okinawa for "Oki Joe Coffee Co."
okijoecoffeeco needed a new logo design and created a contest on 99designs.
A winner was selected from 72 designs submitted by 5 freelance designers.
Some of the designers who made it happen
How okijoecoffeeco started their logo design journey
Who are you known as?
Oki Joe
What’s your company slogan?
"Up and At 'em"
Tell us a bit about who you are and the people you reach
We are a locally sourced coffee roasting company in Okinawa Japan targeting the many American military service members stationed there by incorporating the nostalgia of the American G.I. Who fought in the pacific during world war 2 and the beauty of the island.
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Design inspiration
Other notes
I really enjoy the artistic style used in the cartoon "Archer", and see the character of "Oki Joe" as someone who could be dressed differently to reflect the characteristics of the coffee blend inside the package the label is on (think green man brewing co., or shock top beer, or Newmans own salad dressing). I envision "Oki Joe" to be a handsome man smiling to a squint raising a canteen cup and toasting the customer. He'd be dressed in a Hawaiian shirt and have a loose fitting unsnapped WW2 helmet on his head. Behind him would be a beach sunrise image.
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