We are launching a new company called "CombatFitness.com"
We are a greco wrestling club with some of the top wrestlers in the country, but we will be selling products to people who want to using our fighting/wrestling tactics to get into better shape.
Tell us a bit about who you are and the people you reach
People who used to be athletes (football players, soccer, wrestlers, ultimate fighers, martial artists, etc...) and want to get back in shape, but don't want to do it the normal way... They want to get in shape using combat techniques.
I dont' want to be too specific because I dont' want to limit any creativity. The BIGGEST thing is that it can be something that will look cool on a T-shirt.
Look at things like Tapout, or Takedown and see ideas of their logos - because it's a very similar group we're going after.