The Columbia Business School logo colors are
blue and black. The School’s signature blue is
a distinctive, clean color that is immediately
recognizable on communication pieces.
Depending upon the medium, the identity can be
rendered in a number of color options. Please note
that there are different Pantone numbers for
uncoated and coated papers. The appropriate
Pantone number must be used to render the color
of the logo accurately and consistently
PANTONE—Use for offset or silkscreen printing
and for accurate color matching.
CMYK—Use for digital printing and for four-color
offset printing with color photographs.
RGB—Use for digital and on-screen applications
such as PowerPoint presentations or videos.
WEB (Hexadecimal)—Use for online applications
such as websites or e-newsletters.
PANTONE 2995 (Uncoated)
PANTONE 2925 (Coated)
CMYK—C:85, M:20, Y:0, K:0
RGB—R:0, G:129, B:204
CMYK—C:0, M:0, Y:0, K:100
RGB—R:0, G:0, B:0
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want to incorporate both the Columbia Business School logo (the flag ONLY, but not the words Columbia Business School) as well as "General Management Association" or the acronym "GMA." The logo needs to match the color scheme included EXACTLY for the Columbia logo, but the name GMA (or General Management Association) does NOT. The GMA color has more flexible but please be conservative in your color choice. We are looking for a crisp new logo.
We like the attachment included as "CEO Club Example" but please do not feel like you must use this as a template.
We will likely display this online as well as print it out (on clothes)